Massively Multiplayer Middle-Aged Women?

Posted on June 11, 2004 by Judith Meskill
Categories:social networking.

So, when you think of Internet games do you think of "obsessive boys and young men who don't seem to have anythingbetter to do"?
 
pacman Or, do you think of abunch of middle-aged women playing online games with fervor because of the sense of community among players that theyfind on these Internet game sites?
 
Well, Victoria Shannon reporting for the International HeraldTribune The end user: Playing to a new audiencesays thataccording to ScreenDigest, a London-based market research group, you should be thinking of the latter group as theymake up 65 percent of Internet game users.

And after this dominant group of avid middle-aged housewives, which group does ScreenDigest report as the nextlargest group? "...marginally younger, working, single and predominantly (but by no means exclusively) male grouping -what we might label the bored office worker market."
 
Go figure. And go you "massively multiplaying middle-aged" women… (-:=

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judith meskill, executive editor of change.org and former coo of crowd fusion and gm/coo of weblogs, inc., can often be found socializing on facebook, networking on linkedin, uploading photos to flickr, sharing music on last.fm, and twittering with her friends ...
 
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