Thanks ever so much to Peter Caputa's, Monster Buys Tickle, who in turnattributes to Rafat Ali's PaidContent, for theheads up on this announcementas I was totally distracted by other events in my life today!
According to the Business Wire press release that was alsoin my newsreader:
Tickle has also proven to be a strong viral marketing engine, as more than 200,000 e-mails from Tickle members are sent each day encouraging others to join.
"The acquisition of Tickle brings a powerful new dimension to Monster, contributing proven consumer revenue-generating subscription offerings and unique interactive content that should enhance every site in our network of properties," said Andrew J. McKelvey, Chairman and CEO of Monster Worldwide. "Tickle's expertise in career assessment testing, networking and matching, combined with the viral nature of those businesses, dovetails perfectly with Monster's vast user base. With scientific research at its foundation, Tickle adds yet another layer to Monster's screening and hiring tools, providing recruiters a window into a candidate's personality and work preferences that goes beyond past achievements to who they are and their fit within the hiring organization. As part of our long-term strategy, we have been committed to diversifying our revenue streams and to expanding our consumer online services. Tickle is the ideal business to help us achieve these goals."
The addition of Tickle's services will enable job seekers on Monster to access a variety of career assessment tests ranging from "Right Job, Wrong Job" and " Career Personality" to "Career Interest Inventory" and "The Corporate Culture Test" to learn more about their aptitudes, job skills and career goals. Based on the test findings, job seekers will be able to better determine which job positions are the best fit based on their individual profiles.
